Writing for different audiences
Potential students to current students, industry leaders to university academics.
We write for lots of different people, in lots of different ways. What works for one reader might not work for another.
Of course, there’s no clever formula for deciding what will work. We always need to judge each situation (and reader) on its own.
Instead, we have two steps to writing for different audiences:
Think hard about your reader's context
The best judge of your writing is your reader. After all, they’re the person you’re trying to affect.
So really think about your reader before (and after) you write. Ask yourself:
- What do they want? Information, reassurance, inspiration?
- What are they feeling? Bored, disappointed, excited?
- Where are they reading? Online, on their phone, in print?
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But remember all readers want things to be simple
It can be tempting to think that different audiences have different expectations of our writing.
Say we’re writing to a university. We might think that, because it’s an academic audience, our writing needs to ‘sound’ academic — with lots of formal, complex language.
But let’s take a step back, and ask ourselves: what does our reader really want?
Most of the time, that’s clear, simple information. Which means our writing should be clear and simple too — no matter the reader.
Members of the council are comprised of three main types of organisations; global technology leaders that employ UX graduates and professionals; startups and agencies making practical use of the latest design techniques; as well as recruitment agencies involved in sourcing and placing UX professionals.
Our Industry Advisory Council is made up of three types of member:
- Global technology companies who employ UX professionals
- Startups and agencies that use UX in their design process
- Recruitment agencies who find and place UX professionals