Speak with authority
- Avoid uncertain language
- Keep it short and sharp
- Tell your reader what to do
- Don't exaggerate
- Use community quotes
Avoid uncertain language
Let’s not sit on the fence. If we’re confident in what we’re saying, let’s sound like it.
So avoid words and phrases like ‘may’, ‘probably’ and ‘if you’re…’ — they make us sound hesitant and unsure about ourselves.
Not 100% sure of something? Just say so: readers will respect that honesty.
How is a product designer different from a UX designer?
It’s difficult to distinguish between a product designer and a UX designer because the roles are so similar. They are focused on delivering positive user experiences that meet business needs.
One small distinction is that product designers work on digital products while UX designers can be found anywhere from universities to museums.
It's not always 100% clear. After all, both roles help create positive user experiences (and meet business needs).
But here's one real difference. Product designers only work on digital products, while UX designers can work on all kinds of user experience — from museums to universities.
Keep it short and sharp
It’s our job to share our expertise as concisely as we can. So no dense, waffly paragraphs or sleep-inducing sentences.
Use short, simple sentences to keep your writing sounding sharp — and expert.
The most basic description is that UX designers are responsible for solving the problems identified during research. But often senior designers will play a more comprehensive role. They will be involved in the user research; they will help define the problem to be solved; they will take ownership of designing the solution.
Put simply, a UX designer solves the problems that come up during research.
But senior designers play a bigger role, getting involved in user research, defining the problem, and leading on designing the solution.
Give your reader clear instructions
Use call to actions to make your writing sound purposeful and active. Use words like learn, gain and discover to pull your reader into your writing.
The professional diploma in UX Design will give you a thorough understanding of the concepts and techniques today’s employers are looking for.
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Don't exaggerate
Our readers trust us for our expertise and authority. And we never want them to doubt it.
So stay away from exaggerations and overblown language. If you can’t back it up — or wouldn’t feel comfortable saying it face-to-face — then don’t use it.
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Use quotes from our community
We’re part of a community of UX experts — from industry partners to universities, students to our Advisory Council.
Use quotes, insights, and statistics from our community to bring different perspectives into our writing. (And to position ourselves as industry leaders.)
“Nobody expects a junior designer to come with all the answers. Be curious, have courage and bring your strengths”
— Karolina Coates, Head of Design at eShopWorld
“Remote user research is a challenge. It works, but it’s not as good as being in a room for observation.”
— Denis Cullinane, Senior Manager User Experience at Dell Technologies