The foundation for our voice

If UX is all about the user, then our voice should be all about the reader

Great UX is all about the user. What they want. What they feel. How we can help.

The same goes for our voice.

Sometimes, that’s as simple as giving clear information. Other times, it’s getting them excited about UX. Or being supportive when things haven’t quite worked out.

So whatever we write, we make it all about the reader. Because if it doesn’t work for them, it doesn’t work for anybody.