All about the reader

Make it useful

  1. Put the key point first
  2. Find the benefit
  3. Guide with formatting
  4. Cut what you don’t need
  5. Read it back as your reader

We set high standards at the UX Design Institute. And to take those standards further, we want to give you a globally recognised qualification.

Build your career with a globally-recognised qualification in UX

Speak with authority

  1. Avoid uncertain language
  2. Keep it short and sharp
  3. Tell your reader what to do
  4. Don’t exaggerate
  5. Use quotes from our community

Some food for thought if you’re thinking of building a career in UX — the skills and knowledge you’ll have when you graduate with the Professional Diploma are very much in demand.

Right now, UX skills and knowledge are in real demand. With the Professional Diploma, you’ll have them at your fingertips.

Remember our warmth

  1. Write like you speak
  2. Watch out for formality
  3. Ask your reader questions
  4. Be enthusiastic
  5. Don’t go overboard

indicative of the wider growth in the UX industry.

Discover why the UX industry is growing and growing

Writing for different audiences
© UX Design Institute 2021