How to use these guidelines

In these guidelines, you’ll find strategic and practical tools to make your writing sound like us.

But they’re guidelines, not a rulebook, and can’t cover every kind of writing we do.

Helpful links

I’d like to learn more about our voice
Go to our voice foundation

I want practical help with my writing
Go to our voice principles and tips

I want examples of our voice in action
Go to our before and after samples